Our Story
Crafting exceptional coffee in Pembrokeshire's historic docklands since 2018.
Sample Coffee Shop was born from a simple obsession: finding the perfect roast. What started as a weekend experiment in a garden shed has grown into one of Pembrokeshire's most respected specialty coffee roasters, supplying homes, offices, and cafes across West Wales and beyond. Every decision we make is guided by a relentless pursuit of quality and a deep respect for the farmers who grow our beans.
Nestled in the historic docklands of Pembrokeshire, we source single-origin beans from ethical farms across Central and South America, East Africa, and Southeast Asia. We visit our partner farms regularly, building long-term relationships that ensure fair prices for growers and consistently outstanding beans for our customers. Every bag of Sample Coffee Shop coffee can be traced back to the specific farm and lot it came from.
Every batch is hand-roasted in our refurbished Victorian warehouse using a vintage Probat drum roaster that we restored ourselves. This traditional approach, combined with modern profiling technology, allows us to bring out the unique character of each origin while maintaining the consistency our customers rely on. We roast in small batches of no more than twelve kilograms at a time, ensuring every bean receives the attention it deserves.
Whether you are a pour-over purist or an espresso aficionado, we have a roast that will make your morning ritual something to genuinely look forward to. We believe great coffee should be accessible, not pretentious, and we are always happy to help you find the right bean for your preferred brewing method.
